Project Brief

The original site was designed and developed in 2014 with a bespoke framework and theme template. Our brief was to bring everything up-to-date and improve navigation and usability across all devices.

The Challenge

Migrating existing structured data in a way that wouldn’t impact the website negatively was one key aspect of the redesign. The site needed to work across all devices and platforms and be backward compatible with older systems.

The Solution

We worked closely with Avada, one of the world’s leading theme frameworks on WordPress. This coupled with our extensive experience of migrating websites from various platforms ensured that we were able to achieve an optimised result.

Graphic Design

Following the existing brand style, our design team created a colour palette that complimented brand guidelines. Typography was carefully considered to ensure maximum readability.

eCommerce

WooCommerce is the eCommerce platform of choice for most WordPress websites due to the successful integration with the Content management System.

Coding

Not much bespoke coding required as you would expect with the Avada theme. Some custom CSS to enhance usability and responsiveness.

Brand

Friendly and community focussed, the Trust brand is reflected in its content and delivery. Engaging the visitor with a familiar tone that’s reassuring and trusted.