Project Brief

Create a distinctive brand and provide brand collateral for exhibition hall, trade advertising and website. Provide other ancillary services associated with an Expo of this nature.

The Challenge

Creating a brand, website, and collateral to meet deadlines, involved juggling creative vision with practical constraints. Challenges included coordinating team efforts, maintaining consistent messaging, ensuring quality under time pressure, and adapting to feedback.

The Solution

Working with Jo at BFM, we took the brief and provided a choice of concepts that were translated across printed and digital media. The result was a consistent message and striking graphics that helped to illuminate the subject of furniture components to the trade.

Graphic Design

Beginning with thumbnail sketches, working up to design visuals and presenting an overall concept based on an understanding of the furniture component sector. Taking an abstract approach with bold font was agreed in order to appeal to a cross-section of the industry.

Hosting

Lightning fast hosting, with load balancing when demanded. A flexible and scalable, high quality hosting solution that can be adapted according to future requirements. Implemented with Web Application Firewall, SSL and malware scanning. The Avada theme framework provided the basis for this WordPress site.

Coding

Go back 25 years and everything was hard-coded. Now, thanks to Avada, custom coding is limited to enhance usability and responsiveness. Avada, have all the tools to make life for content managers a breeze.

Training

Training is a key part of delivering any website solution. Spotted Media provides comprehensive training from basic content management to more advanced techniques. Along with training material, Spotted Media are on-hand to assist remotely or face-to-face.