Reaching out to children about mental health issues in today’s media rich environment is difficult. For young people today, it’s hard to know who to turn to. Spotted Media, formally Robert Escott Design, was tasked to create brand communications in the form of a website, printed leaflets, postcards and posters. Working closely with all stakeholders, the logo and website provided the biggest challenge but after several meetings with young people and the local health authority, all the elements came together.
The website uses WordPress which is regularly updated by council officers*. Discretion is a key element to the service so no personal data is captured on the website. Instead, visitors are encouraged to visit partner sites, as part of signposting objective.