Litter in Wiltshire has been a serious problem. Spotted Media, formally Robert Escott Design, was approached to come up with an idea to bring awareness through a campaign that highlights the issues with striking, clear and uncluttered messages. The campaign was focused around a logo – Clean-up Wilts and visual metaphors based on the council’s statistics.
The campaign roll out included: social media, website and landing pages, posters, billboards and leaflets.