Trained as a Graphic Designer
Conceptual thinker for all forms of communication. Excellent magic marker skills. Thorough understanding of pre-press and all printing processes, especially offset lithography. Working with Macs since '93 and all peripheral hardware. Also experienced with cross platform software. Before Macs, I gained experience of 1st, 2nd, 3rd and 4th generation page make-up systems.
Responsible for the day-to-day running of a busy commercial graphic design studio, employing six designers. Reporting to the Marketing Director and Creative Director. Managing workflow and meeting deadlines. Liaising with typesetting, planning and printroom managers. Commissioning illustrators, copywriters, exhibition contractors and conference organisers. Briefing designers and overseeing creative campaigns from initial concept through to final presentation.
As a result of a successful pitch for a major account, I was asked to take on the position of National Account Manager/Art Director. My brief was to drive and coordinate the company's advertising and marketing. The account was known as a Voluntary Trading Organisation for independent community pharmacists. Owned by 12 regional wholesalers across the UK.
With around 1500 retail members, it was the largest group of its kind.
Reporting to the Marketing Director and Senior Managers, I was involved in the planning and implementation of the groups entire advertising and marketing activities.
This involved a considerable amount of travel, meeting Local Marketing Committees, Brand Managers and Retail Members.
In addition to pharmacy, I have been actively involved in wholesale and retail grocery, electronics (business-to-business), clothing (business-to-business), agriculture, furniture and network marketing.
- Worked in Sweden (1996-1998 Nov.) as an Art Director for Ordpolen Advertising AB. Key accounts included: Brewing (trade and consumer marketing), dairy and communications. I also have considerable experience with small to medium sized businesses working across a diverse range of market sectors.
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Art Director
- I am currently working as an Art Director for Emanate Limited
My broad range of experience has encompassed:
Corporate, business-to-business and consumer advertising in the form of :
Magazine, Newspaper, TV, Radio, Internet and Direct mail.
Trade and consumer marketing in the form of:
Exhibitions, Conferences, Sales Promotions and Trade Events.
All forms of Graphic Design and Art Direction, including:
Brochures, Leaflets, Catalogues, Point-of-Sale, Magazines, Retail Concepts, Corporate Identity, Product Concepts, Branding, Exhibitions, Conference Sets, Book Jackets, Packaging, Video and TV Commercials.
Account management:
Report Writing, Copywriting, Creative Analysis, Corporate Hospitality, Presentations and Negotiating.
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