The IT IS Great British Furniture is an initiative designed to increase awareness of the key factors that make British made furniture great in the eyes of the consumer, retailers, contract specifiers, architects and the wider international audience. It is a campaign run by the trade association representing British Furniture Manufacturers (BFM).
We have such an amazingly diverse industry. It is traditional, contemporary and everything in between. It is furniture to suit any financial budget. It is furniture for the more morally or ethically aware. It is furniture for any age or generation. Great British furniture can be what you want it to be.
The BFM first launched the GBF campaign around 10 years ago and in this time it has seen a number of high profile names sign up and promote the campaign, advocating British made furniture. In the Summer of 2012, when British Olympic fever was gripping the UK, and the rest of the world, the GBF campaign saw a dramatic rise in furniture manufacturers and retailers signing up to help promote their products.
At the end of July 2014, the BFM re-launched the Great British Furniture (GBF) Campaign. The BFM is now looking to build on that success and increase participation of the campaign further, opening it up to the contract and office markets, as well as the domestic market. The focus of the review has been on updating and improving the point of sales and marketing materials.
Criteria for joining GBF
Manufacturers – membership is open to any company that is a member of the BFM and manufacturers 75% or more of its products in the UK. GBF can only be promoted on those products made in the UK – not any range that is imported. Companies will be still required to sign the agreement to use the logo / point of sale material.
Retailers – may participate if they source sufficient products from GBF manufacturing members.
Promotional & point of sale material
Participants will have access to the newly designed toolkit, providing swing tags, banners for the web and ready to print logos and graphics which can be used on all printed material.
If you are interested in participating in the GBF initiative please contact us.